“Watch This Space!”: “Agent Remarks” in the Age of Multiple Offers

Overwhelmed Listing Agents Improvise to Communicate with Buyers’ Agents

Once upon a time, the “Agent Remarks” field on MLS was used to supplement the marketing verbiage in the “Public Remarks” field.

That is, if it was used at all — listing agents often simply copy-and-pasted their Public Remarks into Agent Remarks.

Now?

Especially for new listings in the throes of multiple offers, it’s a way for listing agents (representing home sellers) to efficiently update Buyers’ agents.

Dozens of Buyers’ agents, in many cases.

The most common information divulged:

–Whether the home has received multiple offers.
–If so, the deadline for submitting offers (in Minnesota, typically “highest & best”).
–Any change in aforesaid deadline.
–Key terms the Seller is looking for in any offers (closing date, time of possession, excluded items, etc.).

Ideally, all that information would be conveyed, individually, to Buyers’ agents.

However, in a housing market frenzy where some homes are seeing more than a hundred showings and dozens of offers within days (hours??) of debuting on the market, such individual attention often isn’t feasible . . .

See also, “Seller’s Market Sign #23: Announcing the Homeowner’s Preferred Closing Date, Possession Terms on MLS“; “Ignoring “Agent Remarks” at Your Peril (Literally)“; “Agent Remarks” by Ross Kaplan“; and “MLS Agent Remarks: “Driveway Will Be Repaved When Weather Permits”.”

Also: “MLS Agent Remarks: “Bring Your Client Fast as it Will Not Last!”; “MLS Agent Remarks: “Fully Licensed Chicken Coop Can Stay or Go!”; and “MLS Agent Remarks: “Terrific House in Convenient Location. Clean TISH”.



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