Realtor Job Description 2020

Getting You More Money For Your Home
& More Home For Your Money

A great football coach can take his’n and beat your’n, and then he can turn around and take your’n and beat his’n.”

–Long-time football coach Bum Phillips (my paraphrase).

Entering my 19th(!) year selling homes, I think I finally have come up with a succinct definition of what a good Realtor does: they maximize what you get.

The sales side of that equation is straightforward:  a good Realtor maximizes the money you get, net of commission, for your home.

They do that by helping to get your home in optimal condition for sale; energetically marketing your home to prospective Buyers and their Realtors; and protecting your interests throughout the negotiation and legal stage of the deal.

Representing Buyers

So, what does a Buyer’s agent maximize?

The home you get for your money.

Of course, given that tastes are subjective, sometimes that means helping Buyers find a home in a particular location.

Other times, it means helping them find a particular kind of home, with specific attributes.

Regardless, every Buyer has a budget — whether it’s $200k or $2 million.

And even in a Seller’s market, Buyers can choose from amongst multiple homes (they just can’t expect much of a discount, and frequently have to act fast).

Helping Buyers identify and then purchase the “most” home (however they define it) for their money, is what residential real estate sales is all about.

See also, “Realtor Job Description (at least, THIS Realtor).”



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