“Smart Gum” vs. “Dumb(?) Gum”

“Trying to stem declining gum sales, Mondelez and other gum makers are coming up with formulas that they say convey additional benefits. Trouble sleeping? There is a gum for that. Other new chewing gums purport to boost energy, alleviate headaches and stimulate weight loss.”

–“Chew on This: Gum That Promises to Help You Sleep and Make You Skinny”; The Wall Street Journal (12/3/2019).

I suppose it was inevitable.

In an era when everything is becoming “smart” — cell phones, TV’s, appliances, water, you name it — good, old-fashioned chewing gum was due for a makeover.

Which just leaves one question: if the new, enhanced version qualifies as “smart,” what do you call the old, low-tech version?

My candidate: “dumb gum.” 🙂

P.S.: my alternative name for smart gum: “custom gum.”

See also, “Coming Soon: “The Bespoke Home??”**.”



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