Realtor Selling Secrets — Listing Agent Edition

“To Update Exterior Photos Now or Not” — That is the (Listing Agent) Question

I’ve previously shared the only slightly tongue-in-cheek secret for a Buyer’s agent to get an under-motivated or otherwise balky client to actually buy: have a plane to catch right after the last home showing.

See, “Want Prospective Home Buyers to Buy? Head to the Airport (Really!).”

Is there an equivalent for listing agents (representing Sellers).

Sort of.

It’s funny how, just days after updating the exterior photos and marketing literature for a seasonal change (yes, some homes still take more than 3 months to sell), there’s invariably a signed purchase agreement in hand.

Which can beg the question, was the agent’s expenditure of extra time and money really necessary?

While it’s impossible to know; I DO know there’s a correlation between conscientious, skilled agents and listings that sell expeditiously.

P.S.: Militating against updating literature (at least right now): 1) the prematurely wintry conditions locally are likely to abate, at least temporarily); and 2) why expend resources on a listing that’s about to expire or go TNAS (“Temporarily Not Available for Showing”) over the holidays? That’s especially the case if said listing is overpriced.

See also, “Busy Real Estate Photographers“; “Out-of-Season Photos on MLS”; “Unseasonal Photos on MLS”; “Realtor Buying & Selling Tricks“; “Suddenly Unseasonal Home Photos on MLS“; and “Broken Clocks and Stale MLS Photos.“



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