“Student-Athlete,” “Realtor-Blogger,” and Other Oxymorons

Fake News vs. Fake Blogs

“Those who know, don’t talk; those who talk, don’t know.”

–Wall Street saying.

“Those who sell, don’t blog; those who blog, don’t sell.”

–Real estate corollary.

Yeah, yeah, I know the knock on Realtor-bloggers (Exhibit A: yours truly): they — we –don’t actually sell real estate (or at least, not very much).

I don’t know about other Realtor-bloggers, but I have 9 Edina Realty “Circle” awards — and 12 consecutive selections as a Mpls. St. Paul Magazine “Super Real Estate Agent” — that say otherwise.

So, what’s the knock on the vast majority of Realtors who clearly sell lots of homes, and also purport to blog?

They don’t really blog.

Realtor Blogs . . . that Really Aren’t (Blogs)

At least in my experience, there are two variations of what I’ll call “non-blog” blogs:

One. Syndicated content.

Somebody actually writes the posts that appear on the blog — just not the Realtor.

Rather, the Realtor pays a monthly fee to license generic, “canned” posts that they pass off as their own.

Nothing illegal or even unethical about it — just not what most people (OK, me) would consider a real blog.

Two. “Non-post” posts.

Instead of written pieces (“posts”) on various real estate-related topics, the so-called blogger simply showcases their transactions, both listings and closed sales (where they represented the Buyer).

No opinion, consistent point-of-view, or any real writing to speak of — just the marketing verbiage and home photos accompanying the property, often literally cut-and-pasted from MLS.

Bottom line?

My sense is that less than 10% of Realtor blogs (and the ones that invariably show up on lists of “Best Realtor Blogs”), really are.

Even then, the vast majority feature as much original content in a year as this blog does in a week . . .

See also, “Real vs. Faux Blogs: The Difference Between “Blogging” and “HAVING a Blog“; 2019 “Super Real Estate Agent” Nominees Announced“; and “The Best Realtor Blog in the U.S.?* You’re Reading It!!“



from RSSMix.com Mix ID 8230700 https://ift.tt/2KefRJx
via IFTTT

Comments

Post a Comment

Popular posts from this blog

Estimating the Discount for a Busy Street (or Not)

Image
The Art of Comp Selection One of the trickier home features to account for in a Comparative Market Analysis (“CMA”) is a busy street. For a family with little kids, a busy street may very well be a deal breaker — in which case the discount is theoretically infinite. At the other extreme, an investor looking for a rental property may see the location as a plus: free advertising! Of course, not all busy streets are created equal: depending on how far the home is set back; elevation differences; the individual home’s layout; and even landscaping and other topography, and the noise level/loss of privacy can vary significantly. Two Strategies Faced with so many variables, Realtors and Appraisers can always simply choose an average discount — say , 10% off. Strategy #2? Choose as Comp’s (Comparable Sold Properties) only homes that are also located on busy streets. Even better: the same busy street. Then, there’s no need to make any adjustment, because all the home...
Read more

“What’s the Highest Point in Hennepin County?”

Image
There sure seems to be some confusion on that, umm . . . point. I’ve now encountered at least three different properties — none close to one another — that all claimed that status in just the last month. For the record, according to Hennepin County’s website, it’s on Williston Road near High Point Road in Minnetonka — 1,131 feet above sea level. See also , “ Florida’s Tallest Point (and how to get there) .” from RSSMix.com Mix ID 8230700 https://ift.tt/2Pq1ndL via IFTTT
Read more

“Are You a Realtor?” “Why, Yes I Am!”

Image
“There Goes My Realtor!” Admittedly, the intended effect is for clients who see me in and around the neighborhood where I live (by Cedar Lake in Minneapolis) to see my car on the road and say, “There Goes My Realtor!” But, my custom license plate (above) is also a conversation-starter when I’m parked. Like today, in Linden Hills, where a builder who has an upcoming listing saw my car and asked if I was a Realtor. I know what to do from there . . .  from RSSMix.com Mix ID 8230700 http://ift.tt/2glixp5 via IFTTT
Read more