How Do You Tell if a Home Seller is Motivated? (Hint: It’s Not Because They Tell You They’re Motivated)

Actions > Words, Real Estate Edition

So, how do you tell if a home Seller is motivated?

Test your knowledge of today’s housing market, and identify the correct answer(s) below:

A. The home is realistically priced;
B. If the home hasn’t sold after a reasonable amount of market time (depends on price point, home attributes), the Seller reduces the price;
C. The home shows well, and is aggressively marketed by a good Realtor;
D. On MLS, the listing is peppered with verbiage like “Motivated Seller!,” “All serious offers considered!,” etc.

Answer:  all correct except “D.”

My favorite example of faux Seller motivation is a New Yorker cartoon that shows a father and son in front of a store front window plastered with signs blaring, ”Must Liquidate!,” “90% Off!,” “Going Out of Business!, ” etc., etc.

The caption?

“Some day, son, this will all be yours.”

P.S.:  Which comments do you take at face value in the real estate biz?

When a prospective client, shortly upon being introduced, announces that they’re “going to drive you crazy” — I’ve learned (the hard way) to take them at their word.

See also, “Just Tell ‘Em to Make an Offer”: Why Buyers Don’t Write Offers on Overpriced Homes (at least in Minnesota); and “The Right — and Wrong — Way to Telegraph Seller Motivation.”



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