Selling Celebrity Homes

The Bruce Willis Estate in Sun Valley

The Twin Cities doesn’t really have celebrities, excepting certain Vikings, Twins, or Timber Wolves.

So, the issue doesn’t really come up here.

But, if you’re the listing agent representing a famous client, do you broadcast that fact?

Keep mum?

Privacy vs. Cachet

My Upper Midwest sensibilities say the latter, because of privacy concerns.

However, the broker selling Bruce Willis’ estate near Sun Valley (I was in the area recently**) clearly reached the opposite conclusion.

If you’re interested, the home has 8,400 square feet and sits on 20 acres; the list price is $5.895 million.

**So many billionaires apparently attend Allen & Company’s annual Sun Valley retreat every July that the local airport doesn’t have room for all the private jets.

Instead, the pilots drop off their famous clients, fly to nearby Idaho airports that have room, then return to Sun Valley at the end of the retreat.



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