Just Don’t Call it “Homework” (and Don’t Call it a “Listing Presentation,” Either)

I just heard through the grapevine about a Realtor who was in competition for a listing, and apparently lost out because the Seller objected to a term the agent used.

The offending word?

“Homework.”

Realtor Job Interview (“Consultation?!?”)

So, prior to their meeting**, the agent requested that the prospective Seller pull together some key information.

The list included a list of recent improvements; their mortgage balance; and any especially flattering, out-of-season photos they might have.

All par for the course.

However, instead of calling it “Seller Prep,” and explaining that marshaling that info would make for a more efficient, productive meeting, the Realtor characterized their request as “homework.”

The Seller, who was older, balked.

P.S.: Personally, my guess is that there was more to the story than that.

**Typically known as a “listing presentation” — essentially, a job interview for Realtors.

However, I know of some agents who prefer to call it a “consultation.”



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