A Simpler Way to Say “Situated Close To”

Realtor Pet Peeves:  When Less is More

Once an editor, always an editor (in my case, heading the venerable St. Louis Park high school newspaper, the Echo, a long time ago).

These days, the object of my ire is fellow Realtors and their (occasionally) less than efficient marketing verbiage.

In that vein . . . instead of saying, “situated close to,” how about “close to” or simply “near?”



from RSSMix.com Mix ID 8230700 http://ift.tt/2s2TpHU
via IFTTT

Comments

Post a Comment

Popular posts from this blog

Minnesota Seller Disclosure: “Are You in Possession of the Prior Seller’s Disclosure Statement?”

Image
Meticulous Record Keeping = Meticulous Maintenance? “Are you in possession of prior seller’s disclosure statement(s)? (If “Yes, please attach).” –Minnesota Seller Disclosure; p. 1, line 44. [ Editor’s Note :  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.  If you need legal advice, please consult an attorney.] As a Buyer’s agent, I always like to see the previous Seller’s Disclosure — that is, the Disclosure that the current Seller received from the previous owner, when they were the Buyer (got all that??). There are two reasons that that’s helpful: One . It provides a more complete picture of the home’s condition, especially if the current owner has been in the house a relatively short time (less than 3-4 years). When that’s the case, it’s possible that the current owner has never had a problem with such Minnesota bugaboos as a wet basement or ice dams — but th...
Read more

“Meticulously Maintained,” Deciphered

Image
Not new — but “meticulously maintained.” Real Estate Synonyms — and Antonyms True or false: “Meticulously maintained” means the same thing as “updated.” Give up? The correct answer is “False.” In fact, “meticulously maintained” is almost always Realtor code for not updated. Ditto for synonyms such as “well-loved,” “quaint,” “vintage,” “long-time owner,” etc. (all very nice things, by the way — just not the same as “updated”). See also , “ Real Estate Marketing 101: When to Acknowledge a Home Needs Updating — & When Not To “; “ Real Estate Euphemisms “; and “ Real Estate Clichés and How to Avoid Them .” from RSSMix.com Mix ID 8230700 https://ift.tt/2I20bKN via IFTTT
Read more

Realtor Gaffes — Listing Presentation Edition

Image
” . . . and Your Dog’s Ugly” I recently heard about an agent who shows up at every listing presentation — essentially, a job interview for Realtors — with a conspicuous “Sold” sign that they leave in plain view of the prospective Seller. Apparently, the agent thinks it projects confidence, “go-getter” hustle, etc.** However, it backfired with an elderly Seller when the sign slipped just a little too deeply into the agent’s briefcase. I guess that would make it a “ mal aprop” ( sorry , I couldn’t resist). P.S.: I took the liberty of reenacting the goof — that’s actually my briefcase in the two photos. **I think the tactic could just as easily be construed as off-puttingly presumptuous — which is why I don’t do it. See also , “ Realtor Gaffes & Bloopers “; “ Stealth Realtor Job Skill: Interviewing Well “; “How’s THAT For Seller Candor ”; “ The Listing Agent-Cum-Investigative Reporter “; “ Realtors, Standup Comedy, and Listing Presentations “; and “ Sensiti...
Read more