“The Right House at the Wrong Time . . . is the Wrong House”

Letting Buyers Off the Hook

Sometimes, the smartest thing a good Buyer’s agent can do is let their client off the hook — and give them permission to pass on something.

That can be because the client just started their home search, and doesn’t know the market yet; a home they really like is in multiple offers, and it feels too pressured; or — at least this time of year — even because they’re waiting on their CPA to tell them what their 2016 tax liability/refund is going to be, and they don’t know yet how much cash they’ll have for a down payment.

Short vs. Long Game

While making such a big financial decision is inherently stressful, veteran agents know that if it’s too stressful, Buyers have a way of backing out of deals later on, when it can be messy if not expensive.

Too, established agents don’t need the commission from any one deal to stay afloat: a transaction later this Summer (or next Fall) is just as good as one now.

In the long run, agents who don’t pressure their clients win their loyalty and — even more importantly — their referrals.



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